![]() ![]() Stated benefits include a low glycemic index and the potential for claiming a product’s “natural sweetness from 100% fruit.” The Tree Top website encourages consumers to use its apple juice concentrate as a sweetener or to bring out the fruit flavors in a variety of foods and beverages.ĭöhler, a German manufacturer with offices in the United States, describes its MultiSweet Fruit as 100% fruit sugar that has been deacidified, decolorized, and deionized without chemical additives. They’re processed to remove fruit solids, leaving them with little or no flavor, color, or acidity and making them a suitable replacement for high-fructose corn syrup. The company’s fruit concentrate syrups are positioned as sweeteners. Most of these are formulated primarily for reconstitution into juice. Northwest Naturals, LLC, a Bothell, Washington–based subsidiary of juice manufacturer Tree Top, offers full lines of conventional and organic juice concentrates with and without added natural or organic flavors. ![]() Manufacturer websites call out key benefits and marketable advantages associated with fruit juice concentrates, namely that they can count toward a portion of a fruit serving in a food or a beverage and that products sweetened with a fruit juice concentrate can state that they contain “real” or “natural” fruit juice. Products are suitable for a wide range of applications-not only beverages but also dairy products, ice cream, cereals, snack bars, and confectionery. Ingredient manufacturers dominate the marketplace for juice concentrates used as sweeteners. ![]() They’re a boon for manufacturers looking to replace the negative image of high-fructose corn syrup with a more natural-sounding ingredient.īut fruit juice concentrates do resemble nutritive sweeteners in one major way: They add calories and carbohydrates to foods and beverages. Unlike sugar and other nutritive sweeteners, they may not need to be listed as added sugars on the new Nutrition Facts panel, depending on the application. When used as a food ingredient, fruit sweeteners appeal to manufacturers and consumers alike as “natural” alternatives to sugar. Manufacturers often position cherry, berry, pomegranate, and other phytochemical-rich juice concentrates for their functional properties rather than as sweeteners for home use. Today, juice concentrates are available in a wider variety of formats, including shelf-stable bottles and cartons, as well as a broader range of flavors. Historically, juice concentrates such as orange, grape, and apple were sold in cans in the freezer section for consumers to reconstitute with water at home. Sweeteners made from concentrated fruit juice aren’t new to the food supply-think apple juice concentrate in juice blends, cereal bars, and granola-but their use today is more nuanced. ![]()
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